Sage Sierra Therapy Tips for Starting a Private Practice

Course Number

This course is FREE for ALL members of, unlimited memberships start at $89/year: Become a Member
Presenter: Shawna Ross, MS, CCC-SLP and Michelle Dawson, MS, CCC-SLP, CLC

In this episode Michelle is joined by the one and only Shawna Ross of the Sierra Therapy Group from the far-far-far away land of Reno, NV!  Together these two ASHA LDP Cohort grads tackle the fears and tribulations of what goes on behind the scenes prior to opening the doors of a private practice.  Listen in as the wise and utterly delightful Shawna shares her passion that drove her to become not only a dynamic clinician, but also successful private practice owner that regularly gives back to her community through hearing screens, summer camps, and Buddy Walks!

By the end of this PodCourse, participants will be able to identify and describe:

  1. Two legal/professional resources/business plans they need to consider/plan prior to opening a private practice.
  2. Two considerations for marketing a private practice, as well as how this has changed over time with the increase in social media.
  3. Two factors/dangers behind Facebook use and “Professional Competition” and strategies to use them wisely for business growth.
About Shawna: Shawna Ross, MS CCC-SLP Director of Sierra Therapy Group, received her Master of Science degree from the University of Nevada, Reno, with special emphasis on child language disorders, including Autism. Shawna’s research and clinical work focused on families from both English-speaking and Spanish-speaking backgrounds. In addition, she received the Outstanding Graduate Student award from the Medical School and was awarded the Herz Gold Medal as the top student in her graduating class (when visiting the UNR campus you can find her name engraved on a pillar in the honor court).  Shawna is trained in the Lindamood-Bell Phoneme Sequencing Program (LiPS) to help children with reading/spelling skills.  Additionally, she has participated in courses related to Social Thinking and the Incredible Flexible You program. In 2017, Shawna completed a year-long Leadership Development Program that was provided by the American Speech-Language Hearing Association.  She enjoys the variety of winter/summer activities that the Reno/Lake Tahoe area has to offer (snow skiing/shoeing, water skiing, boating, SUPing) in addition to spending time with her husband and sons.

About Michelle:  Michelle Dawson, MS, CCC-SLP is an accomplished lecturer and PEDs Therapist, she has written and given numerous ASHA approved CEU lectures on such topics as Infantile Spasm and Oropharyngeal Dysphagia, along with Apps and ST, and co-authored a course on Best Practices in EI. She has also given an AOTA-approved lecture on Sensory Integration from the SLP perspective. Michelle has delivered lectures at the SCSHA Convention and twice with the SCATP Expo. 
Additional Information

This course is offered for 0.1 ASHA CEUs (Introductory Level, Related Area)

Time-Ordered Agenda:

0-10: Introductions and Backgrounds

10-20: Discuss necessary components of a business plan prior to opening.

20-30: Discuss considerations for marketing for a private practice.

30-45: Discuss dangers/strategies to overcome use of Facebook and “Professional Competition” for a private practice.

45-1:00: Questions and Answers

Disclosure Statement for Michelle Dawson:

Financial: Michelle Dawson is a presenter for and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

Disclosure Statement for Shawna Ross:

Financial: Shawna Ross is a presenter for and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

Course Hours
Copyright © 2020 All rights reserved.
Learning Management System (LMS) is copyrighted by Copyright © 2017 Vector Solutions
114.20.547.1: JPR-OH-WEB05