What Everyone Needs to Know About Social Media Today

Course Number
1526
Price
24.99
Overview

This course is FREE for ALL members of SpeechTherapyPD.com, unlimited memberships start at $89/year: Become a Member

Presenters: KiKi L’Italien and Michelle L.W. Dawson, MS, CCC-SLP

In this episode Michelle is joined by social media guru, Kiki L’Italien, CEO and founder of Amplified Growth, a digital marketing consultancy specializing in social media, SEO, and influencer marketing.  Kiki, who regularly lectures to Speech-Language Pathologists and other medical colleagues, will focus this lecture in maintaining professionalism and navigating potential ethical pitfalls of social media…all the while teaching how to put social media to work for you, making your practice thrive! 

Objective

By the end of this PodCourse, participants will be able to:

  1. Describe 3 common problems clinicians face when utilizing social media online.
  2. Identify and explain 3 large trends of social media and decline in organic reach.
  3. Identify and describe 2 strengths and weaknesses of FB advertising vs. other formats.
About Kiki: KiKi L’Italien is the CEO and founder of Amplified Growth, a digital marketing consultancy specializing in social media, SEO, and influencer marketing. She also hosts Association Chat, an online community and weekly live-streamed podcast association-centric news and education outlet which has run since 2009.

About Michelle: Michelle Dawson, MS, CCC-SLP is an accomplished lecturer and PEDs Therapist, she has written and given numerous ASHA approved CEU lectures on such topics as Infantile Spasm and Oropharyngeal Dysphagia, along with Apps and ST, and co-authored a course on Best Practices in EI.  She has also given an AOTA-approved lecture on Sensory Integration from the SLP perspective.  Michelle has delivered lectures at the SCSHA Convention and twice with the SCATP Expo.

Additional Information

This course is offered for 0.1 ASHA CEUs (Introductory Level, Related Area)


Course Timeline:

0-10: Introductions and Backgrounds

10-20: Discuss common problems clinicians face when utilizing social media online.

20-30: Discuss large trends in social media and the decline of the organic reach in Facebook.

30-45: Discuss the advantages vs. disadvantages in FB advertising vs other social media formats.

45-1:00: Questions and Answers


Disclosure Statement for KiKi L’Italien:

Financial: KiKi L’Italien is a presenter for SpeechTherapyPD.com and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.


Disclosure Statement for Michelle Dawson:

Financial: Michelle Dawson is a presenter for SpeechTherapyPD.com and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

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