How to Drive Business and Engagement Online

Course Number

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Presenters: Michelle L.W. Dawson, MS, CCC-SLP and KiKi L’Italien

In this course, the presenters address how to utilize various social media platforms to drive and market a speech language pathologist’s private practice.  They tackle the troublesome concerns such as how much time and energy should a therapist spend on social media and what social media campaign should be utilized to maximize exposure and to generate business. 


By the end of this PodCourse, participants will be able to:

  1. Describe 2 aspects of how a social media presence to grow a SLP business.
  2. Explain 3 considerations for dedicating the amount of time/energy needed on social media.
  3. Identify 3 aspects of strong social media campaign and its affect on maximizing exposure.
About KiKi: KiKi L’Italien is the CEO and founder of Amplified Growth, a digital marketing consultancy specializing in social media, SEO, and influencer marketing. She also hosts Association Chat, an online community and weekly live-streamed podcast association-centric news and education outlet, which she has run since 2009.
Additional Information

This course is offered for 0.1 ASHA CEUs (Introductory Level, Related Area)

Course Timeline:

0-10: Introductions and Backgrounds

10-20: Discuss positive impacts a social media presence can have on growing a business.

20-30: Discuss the balance in time and energy a business owner should spend on their social media presence each day.

30-45: Discuss the strengths of a strong social media campaign.

45-1:00: Questions and Answers

Disclosure Statement for KiKi L’Italien:

Financial: KiKi L’Italien is a presenter for and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

Disclosure Statement for Michelle Dawson:

Financial: Michelle Dawson is a presenter for and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

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