How to Build a Private Practice for Beginners

Course Number

This course is FREE for ALL members of, unlimited memberships start at $89/year: Become a Member

Presenters: Carla Brown, MSP, CCC-SLP and Michelle Dawson, MS, CCC-SLP

In this episode Michelle is joined a Classy Carolina gal Mrs. Carla Brown, MSP CCC-SLP, Lead SLP/Owner, of SLP Services, Inc., in Whiteville, NC.  Together they work to free you from the fears, spoken and unspoken, that dwell in your heart that is currently stopping you from stepping out and opening your own private practice!  Carla, successful 21 year private practice business owner, offers 3 strategies for starting a private practice, 3 of the most common mistakes that new owners need to avoid, as well as how to use social media and marketing to help your business reach all those that you have been called to serve.  Sit back and soak up some inspiration, served with a side of sass!


By the end of this PodCourse, participants will be able to identify and describe:

  1. The 3 strategies for starting a private practice clinic/home health company.
  2. 3 common mistakes of private practice owners and how to avoid them.
  3. 3 strategies to successfully use social media/advertisement/marketing within their private practice.
About Carla: A native of South Carolina, Carla Brown MSP CCC-SLP, brings a bit of unabashed Southern hospitality to all of her patients.  After obtaining her Masters degree at the University of South Carolina, Carla shared her skills and passion for her profession with the residents in southeastern NC.  An entrepreneurial spirit and a void in her then-home community of Whiteville, NC led her to create a private practice in 1997, SLP Services, Inc., allowing her to serve pediatric through geriatric populations, and utilize her specialty training in the area of brain injury.  When not striving to provide excellence to her patients, Carla enjoys spending time with her hubby and therapy dog-in-training, Grizz, practicing Ashtanga yoga, walking on the beach, and sipping on a “yummy” glass of wine.

About Michelle: Michelle Dawson, MS, CCC-SLP is an accomplished lecturer and PEDs Therapist, she has written and given numerous ASHA approved CEU lectures on such topics as Infantile Spasm and Oropharyngeal Dysphagia, along with Apps and ST, and co-authored a course on Best Practices in EI.  She has also given an AOTA-approved lecture on Sensory Integration from the SLP perspective.  Michelle has delivered lectures at the SCSHA Convention and twice with the SCATP Expo. 
Additional Information

This course is offered for 0.1 ASHA CEUs (Introductory Level, Professional Area)

Time-Ordered Agenda:

0-10: Introductions and Backgrounds

10-20: Discuss successful strategies for establishing a private practice/home health company.

20-35: Discuss common pitfalls/errors that individuals make when establishing a private practice/home health company.

35-50: Discuss strategies to grow a private practice/home health company via social media/advertisement/marketing.

50-1:00: Questions and Answers

Disclosure Statement for Carla Brown:

Financial: Carla Brown is a presenter for and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

Disclosure Statement for Michelle Dawson:

Financial: Michelle Dawson is a presenter for and receives royalties.

Nonfinancial: No relevant nonfinancial relationships exist.

Copyright © 2020 All rights reserved.
Learning Management System (LMS) is copyrighted by Copyright © 2017 Vector Solutions
116.10.649.1: JPR-OH-WEB05