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Included In:
Audio Basic Professional

Purchase this course for $24.99

How to Drive Business and Engagement Online

1.0 Hours
29
Audio

Course Description

In this course, the presenters address how to utilize various social media platforms to drive and market a speech language pathologist’s private practice.  They tackle the troublesome concerns such as how much time and energy should a therapist spend on social media and what social media campaign should be utilized to maximize exposure and to generate business.


Unlimited subscriptions start at $79 / Year

Objective

By the end of this course, participants will be able to:

1
Identify and describe 2 aspects of how a social media presence to grow a SLP business.
2
Identify and describe 3 considerations for dedicating the amount of time/energy needed on social media.
3
Identify and describe 3 aspects of strong social media campaign and its affect on maximizing exposure.

About Presenters

Michelle Dawson

MS, CCC-SLP, CLC, BCS-S

Michelle Dawson, MS, CCC-SLP, CLC, BCS-S, serves as the Director of Clinical Education and Assistant Professor with James Madison University. Additionally, she is the acclaimed host of “First Bite: Fed, Fun, Functional” a weekly Speech Therapy Podcast that addresses “all thangs” Pediatric Speech Therapy, and is presented by SpeechTherapyPD.com. Michelle authored, "Chasing the Swallow: Truth, Science, and Hope for Pediatric Feeding and Swallowing Disorders". She is an accomplished lecturer; traveling across the nation delivering courses on best practices for the evaluation and treatment of the medically complex infant, toddlers, and children with respect to their pediatric oropharyngeal dysphagia, pediatric feeding disorder, as well as language acquisition within the framework of Early Intervention. She has served as the Treasurer for the Council of State Association Presidents (CSAP), is a Past President of the South Carolina Speech, Language, and Hearing Association (SCSHA), a graduate of the American Speech-Language-Hearing Association’s Leadership Development Program (ASHA LDP), a recipient of the Pediatric Feeding Disorder Awareness Champion from Feeding Matters, a recipient of the Louis M. DiCarlo Award for Outstanding Clinical Achievement from the SCSHA, a recipient of the State Clinical Achievement Award from the American Speech-Language-Hearing Association’s Foundation, recognized as an ASHA Innovator in 2023, and ten-time recipient of ASHA’s ACE Award for continuing education.

KiKi L’Italien

KiKi L’Italien helps organizations develop stronger ties between their mission and their members. She has honed her approach to communications and strategy for many organizations – nonprofits and corporate alike – including, the National Foundation for Credit Counseling, the Distilled Spirits Council of the United States, Interstate Natural Gas Association of America, American Institute of Architects, and QVC – to name a few. KiKi is CEO of Amplified Growth, senior consultant with Tecker International, and regularly speaks about strategic planning, digital strategy, and cultivating communities of trust. KiKi is the creator and host of Association Chat, an online community, blog, and podcast reaching 72k individuals every month. She was also featured in 2021 by Cvent as one of the ‘20 Event Professionals You Should be Following’, August 2021 as ‘30 Nonprofit IT Influencers to Follow in 2021’ by BizTech Magazine, and a Meetings Trendsetter for 2022 by Meetings Today Magazine. KiKi has served on the membership and component relations section councils for ASAE, and was recognized in 2019 at IMEX as a Hall of Fame recipient for Organizational Leadership by the Association for Women in Events. Other awards include BizBash Top 1000 People in the U.S. Event Industry (2019) and SURGE Innovation Pioneer (2018). She is the current president of the Woman’s Club of Wenonah.

Additional Information

Speechtherapypd.com
Introductory Level
0.10 ASHA CEU

ASHA CE Provider approval and use of the Brand Block does not imply endorsement of course content, specific products or clinical procedures.

Course Timeline

Timeline
10 min: Introductions and Backgrounds
10 min: Positive impacts a social media presence can have on growing a business
10 min: The balance in time and energy a business owner should spend on their social media presence each day
15 min: The strengths of a strong social media campaign
15 min: Questions and Answers

Course Disclosure

The content of this course is based on the research and experience of the presenter. You are responsible to do your own research to determine if the information and skills taught are appropriate for your clients/students/patients.
Disclosure Statement for Michelle Dawson
Financial Michelle authored, "Chasing the Swallow: Truth, Science, and Hope for Pediatric Feeding and Swallowing Disorders" from which she receives royalties from the sale of it. She is the host of "First Bite: A Speech Therapy Podcast" for which she receives compensation from SpeechTherapyPD.com. She also receives compensation for numerous presentations from SpeechTherapyPD.com. She receives an annual salary from James Madison University. She also receives profits from the sales of "First Bite Boutique".
Nonfinancial Michelle Dawson is a volunteer with ASHA as the Topic Chair for Pediatric Feeding and Swallowing Disorders for ASHA 2024 Convention, additionally she is a volunteer with Feeding Matters, Co-Chair of the Special Interest Group for Swallowing and Pediatric Feeding Disorders for the Speech-Language-Hearing Association of Virginia (SHAV), a Board of Trustee Member with the Communication Disorder Foundation of Virginia (CDF), a former Treasurer with the Council of State Association Presidents (CSAP), a Past President with South Carolina Speech, Language, and Hearing Association (SCSHA). She is a member of ASHA, ASHA SIG 10 and 13, SCSHA, SHAV, the Dysphagia Research Society (DRS), the National Black Association for Speech, Language, and Hearing (NBASLH), and the National Foundation of Swallowing Disorders (NFOSD).

Michelle Dawson

MS, CCC-SLP, CLC, BCS-S

KiKi L’Italien

Included In:
Audio Basic Professional

Purchase this course for $24.99